UI / UX Design

Mehr als nur ‚Einfärben‘

Like development, when purely looking at the end result, brilliant design may look easy,
but it’s the process of distilling information into something clear that reveals the true master.
Through our incredible designers, we have produced beautiful,
intuitive and memorable tech products for businesses of all shapes and sizes.
We have a pool of great designers, vetted and directed by us,
so you get agency quality design at competitive prices,
with the flexibility to scale up and down.

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OUR CORE DESIGN PRINCIPLES

Strategy

In order to plan well, we always start with understanding the tech product vision and ambitions, identifying who the target users are and what the core user journeys will be

Clarity

Vom Branding und der Kommunikation bis hin zur übergreifenden Informationsarchitektur oder dem Layout der einzelnen Seiten – Klarheit ist immer der Schlüssel zu einem erfolgreichen Technologie-Produkt

Impact

As visual creatures we make intuitive decisions quickly, so impact through compelling User Interface (UI) and branding is the difference between a good and exceptional result

Branding

Branding is a critical part of every business, because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

User Experience

Wenn es für den Benutzer nicht einfach ist, werfen Sie es weg! Steve Jobs sagte einmal: „Design ist nicht nur, wie es aussieht und sich anfühlt. Design ist, wie es funktioniert.“ Effektive UX ist ein wichtiger Teil unseres digitalen Designprozesses – sie stellt sicher, dass die Produkte, die wir herstellen, sowohl funktional als auch effektiv sind und nicht nur gut aussehen. UX, die intuitiv ist, macht es den Nutzern leicht, zu navigieren und ihre Anforderungen an das Produkt zu erfüllen.

User Interface

User Interface (UI) brings the style, polish and identity to any tech product. It plays an important part in attracting the right audience, keeping users coming back and sharing your application with others.

With every project, we work with our clients to review brand communications that already exist, assessing what’s successful and why. For clients without the brand history, we create a unique style for them, through UI design, or looking at their brand as a whole. Combining that analysis and market research, we produce visually impactful, results-driven and effective interface design that is tailored and on-point for the client.

OUR PROCESS

Our digital design process is tried and tested but we can tailor it to suit the stage, budget and maturity of all our clients. Our overarching principle is to always apply the latest techniques and back these up with careful research and strategic planning.

Competitor research

Great value can be found in assessing the successes and failures of rival products. Not only does it help in avoiding similar pitfalls, it can also validate ideas, and ensure that your outcome is more unique, defined and less susceptible to threat.

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Card sorting

A highly effective UX technique to help with define information architecture, wireframing and site maps. A selection of users or stakeholders are asked to order information into logical groups and hierarchies, using labelled cards or an equivalent digital tool.

Wireframing

We commonly categorise wireframing into two types – low and high fidelity. Often used as the starting point to the design process, low fidelity wireframes are two-dimensional sketches of the intended web pages, that specifically focus on space allocation and ordering of content, and the intended site functionality. On larger projects, high fidelity wireframes can be a useful addition, providing a halfway step to full designs, with no colour or graphics, they save time on unnecessary decoration, but help to provide an idea of scale and can be turned into prototypes for preliminary user testing.

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Clickable prototypes

Clickable Prototypes are an interactive set of designed screens which allow the demonstration of a user journey and the option to engage with a product idea or feature. They offer a quick way to get feedback and validation on a product idea or specific feature without developing anything or writing a single line of code, saving unnecessary spend. They are often used for pitching to investors – to quickly bring to life and communicate a concept- or for validating an entire product or feature idea with potential users before moving to development.

Low fidelity wireframes showing the user app produced for the brand yours. by Work.Life. They were laid out using an online collaborative tool, allowing the project to evolve in real time with client feedback.

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High fidelity wireframes, with screens linking together to produce an active clickable prototype. Links can be sent for user testing and feedback. Prototypes can be produced at this early stage, or from UI screens to allow for fine tuning or for promotional purposes.

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A/B Testing

Not sure which is the right messaging for your product or which UX option is the most intuitive? A/B testing allows you to design two options (A and B) and test them against each other with user feedback or with real user interaction (once developed).

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Usability Testing

Providing direct and indisputable input into how effective an application is at predictably engaging it’s audience, this can be a vital part of the UX process. Especially effective for a more mature product, the results have proven invaluable at improving performance.

Our recent work

Our UI/UX design and development services are focused on creating interfaces that make every digital interaction a delightful user experience.

We work as an extended UX team for companies and startups, bringing an in-depth understanding of the business, design and technical aspects so as to build digital products with a great user experience that affirms the business goals

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